1. Aim for highest quality
2. Maximum involvement of all
3. Open exchange and dialogue
4. Have fun
5. Focus on ideas and separate people from ideas
6. Seek clarification; amplify other's ideas to add value
7. Invite and respect minority viewpoints
8. Respect the confidential nature of conversation
9. Good use of time; be efficient; structured process; demonstrate disciplined practice
10. Celebrate diversity, generate consensus
11. Demonstrate respectful concern for others: "care-frontation"
12. Ask the questions: "Help me understand," and "How can I help you?"
13. Freedom to call for process time-outs
14. Create a safe space for risk, experimentation and success